iDiversibfy Bend Twist & Loc Gel

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Bend

Experience softer, healthier, fresher twists and locks with Dudley’s idiversify Bend Twist & Lock Gel. This alcohol-free twist & lock gel is designed to start and maintain locks and twists. This non-greasy formula penetrates and adheres to hair shaft increasing styling versatility and control. It can be used on natural or relaxed hair. It sets and holds without causing dryness or flaking.

The Dudley Brand

The Dudley Brand was founded in 1967 by Dr. Joe L. Dudley Sr. and Dr Eunice M. Dudley. Today, Ursula Dudley Oglesby, their oldest daughter, is President of Dudley Beauty Corp, LLC and the company is responsible for distributing Dudley’s over 300 professional and retail textured hair care and personal care cosmetics directly to cosmetologists, barbers and beauty schools nationally and internationally. In Partnership With The Professional Cosmetologist, Dudley’s is dedicated to providing exceptional products, educational opportunities and customer service.

Why we sell to Beauty Salons & Barbershops